Fri 28th Mar 2008 03:37PM
We all know how the saying goes, You only have on time to make a first impression. We know and hear that saying but we decide not to abide by it. When a customer picks up the phone and makes that call to your storage facility, they need to be well taken care of and it all starts with the greeting.
There has been record of many great greetings in self storage and on the flip side, greetings that should not be mentioned. Some people decide to have a greeting that is scripted and a paragraph long it seems. Others just answer the phone with the name of the facility. It is believed that there should be a happy medium in order to ensure that the caller knows where they called, whom they are speaking to and to know they are ready to be helped. The tone, inflection of voice and sincerity can all make a difference on the delivery of the greeting.
When looking for storage, not everyone calling in knows a great deal about what they are looking for. It is up to the manager of sales representative of the storage facility to let them know what they need and what they should be looking for. With the storage representative being helpful and polite in their greeting, that could mean the world to a first time storage seeker.
Now do not get the message here confused. It takes more than just a greeting to get the caller to come down to rent from your storage facility. You have to be a professional, polite, inviting and friendly person on the phone, but you and your facility need to be clean and well managed when they come down to visit. You should always try to invite each caller you speak to down to the site for a visit to see your storage facility.
Besides the greeting, having a convenient location is also important to the caller in terms of storage needs. The customer might love the price and believe that you took care of them on the phone, but if they did not like where you are located, it could blow the whole deal. With most customers, they can deal if they have to travel a little bit further for a good value, but if they have to make inconvenient turns and have to fight the traffic to get to your space, it could turn them off. There is little you can do about the location you are working as a sale agent of storage, but you can give a great first impression and maybe they can overlook the location.
In self storage, there is a lot of competition out there. No one is above making some tweaks to their performance or doing some self-evaluations. With a proper greeting, you are setting the stage for the call. Now, setting the stage is the easy part, what song and dance you do afterwards is also crucial in the renting of new tenants. When they come down to your storage facility, what do you have to show them that will get them to sign on the dotted line? What is going to make them say in the mind that they found the best value in town? You did step number one well and gave a good first impression. Now, that you have done that how are you going to give them a great long lasting impression?
The original article is located at: Self Storage Available