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Super Mover -- Locations

Well this is probably one of the trickiest of articles I have had to write recently because Supermovercenter.com does not have any “storefronts” so to speak of that I could find. Mayflower’s association to The Super Mover Center is either a small company that is in conjunction with Mayflower or it is Mayflowers attempt at getting some more traffic off the Internet. Mayflower itself has a nice website, so I am not sure why they would put out a smaller web page like the Super Mover Center page.

The Super Mover Center website also lists, United Van Lines, SAM (Store and More) and Value Ship on their list of corporate affiliations. All of these companies are established companies that could hold their own on the Internet. So, my estimation is that someone started The Super Mover Center website and got United Van Lines, SAM (Store and More), Mayflower and Value Ship on board as corporate sponsors. When inquiring about moving off of The Super Mover Center website, it is considered a hot lead which is then purchased by one or more of the corporate sponsors. By entering in your name, address, phone number, email, anticipated move date and type of move, United Van Lines, SAM (Store and More) and Value Ship and Mayflower can then purchase that lead.

Buying “leads” on the Internet is an ongoing cycle of customers looking for a specific service and a company gathering those leads and selling them to make money. The company who is collecting the leads is not necessarily the company that is looking for customers, rather they have the technology and staffing to gather, sort, organize and pass along leads generated by the website, in this case the Super Mover Center website. The big names of the corporate companies; United Van Lines, SAM (Store and More), Mayflower and Value Ship help with the validity of the site. While the brains behind the Super Mover Center website manages the site. The idea is to get the potential Super Mover Center customers information and then let a trained sale representative (from the company that is selling the service or product) call or email the interested party. Not all of the leads f or The Super Mover Center will be viable, besides the obvious “plans have changed” sometimes the information entered is entered incorrectly or entered as a joke. So different companies selling leads off the Internet do different things. They might offer you leads based on area, region, zip code or area code. They might bundle a bunch of leads together as a package or request you take a certain amount of leads, monthly or quarterly based on your agreement. Because of the chance that the lead is bogus from the start, different companies employ different methods to make their paying customers happy. Some will credit bogus leads but some companies don’t offer such a deal and what you get is what you get. No returns, no exchanges, nada. 

If you are looking to buy “leads” off the Internet for your self storage, property management, wine storage business, do some real searching and read the fine print. If your business chooses to explore other ways of drumming up leads for your business figure out how many sales from these leads that you will need to cover the cost of the service. It may work out that you actually get real leads that lead to real sales of your product or service that business provides. Which is the goal in the end. Once the lead is purchased, you will need someone or a group of someone’s to “work” the lead. Working the lead involves time, patience, organization, good communication and sometimes a little detective work. Because the information gathered is very basic it takes a trained representative to make the lead work for the company. Many calls and emails can be sent initially before any contact is made with the potential customer. One of the good things about web leads is that when it is a real deal, the customer knows that they contacted your site about information about self storage or moving and will usually be open to your presentation of information about your company and its services. Even after contact is established, it can take several more conversations with the potential customer to get them to commit to your business or product. Sometimes these representatives can offer incentives like, “If you reserve that unit with me today, I can offer you…” or something along those lines, this creates urgency to get the customers commitment without an additional contact, saving time and money for both the company and the customer.  

While this explanation of buying web leads  is very simplistic there are of course other things involved, like lead capture systems that are powerful enough to effectively take the information given by the potential customer sending it on to the correct business client that has purchased the lead. Leads can be sent “real time” or bundled together in a group.  Now the client has the ball in their court and hopefully has the systems and people in place to handle the leads and work them so new customers are generated. Often times business that sell leads will tend to “over” sell you on the amount you can handle. This basic idea of drumming up new business is not new to any industry. You see them all the time, at the mall, at the grocery store and laundromat, the cardboard boxes with contests and drawings to enter. Just put your name, address and phone number on this slip of paper and you will be entered into our drawing. So, for the price of a “prize” the business that owns the box gets to have all the names, addresses and phone numbers of those people trying to win the “prize”. Whether or not a prize is really given is a whole other discussion. Now that company has a stack of people to call and try to sell their services to, it’s called lead generation at its most basic form. Or that business that owns the box may be the seller of the leads. The business that does the foot work initially is usually the seller and the established business is the buyer.

SuperMoverCenter.com could use an overhaul on their site if they are not seeing the Internet business they expected. The vague website is not visually appealing and without some contact information it seems a little shady. Internet consumers are becoming more educated and while there are plenty of scams out there, SuperMoverCenter.com should take action to upgrade their site so it doesn’t get confused with an un-reputable site. By just adding a few things like, contact information, an address or phone number or how to email a specific person would make the SuperMoverCenter.com website more believable. But if they don’t want to establish themselves in that way, they might just be fishing for leads. You sometimes have to throw out a bunch of lines before you catch any fish (or Internet customers). The SuperMoverCenter.com web site might just be one of those lines looking for those “fish” out there that need storage and moving information.

Natalie Thomas

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