Self Storage Article Directory

Move, Inc. Locations

Because Move, Inc. utilizes the Internet they don’t have store fronts as locations. They do advertise a “Featured New Home Communities” with listings from Albuquerque to Wichita and many cities in between. Or you can search for a specific city through this extensive listing also. Each feature or city breaks to its own page and from there you can see the information compiled about that area. These pages become pretty detailed with all the neighborhoods, schools, cost of living, attractions, parks and great scenery, and area information included for each feature or city, and most cities have a detailed blurb about the population and surrounding area. Someone has done a lot of foot work to compile the amount of information on these pages alone is staggering. The page also contains a picture of what that typical area of housing might look like. The Home and Garden section has a map with these cities listed; Atlanta, Dallas, Houston, Tampa, Norfolk, Philadelphia, New York, Boston, Detroit, Washington DC, Baltimore, Chicago, St Louis, Minneapolis, Denver, Phoenix, Los Angeles, San Diego, San Francisco, and Seattle. These cities when clicked on provide a detailed summary, a small map and neighborhood information of that specific city. This is similar to the other section but draws people back to the home finding area of the Move, Inc. website.    

By creating Internet tools and resources, Move, Inc.has tried to pack everything in to one website for real estate, moving, storage, home, garden, financing and more. Move, Inc. can track the buying and spending of home buyers and home sellers and see where the hot markets are. Then they can further direct web traffic to those areas by featuring and highlighting those areas of the country that are hot beds for home sales. Or if the market needs sales, real estate companies can showcase areas that are good deals for the money. One company is probably not going to “sway” the market but it can help drive business in that area of the country. 

Move, Inc. has so much information on their website, so for locations I decided to focus on self storage. Move, Inc. has a self storage search in which you can search for self storage by entering your zip code. I entered my home zip code and no results were found even though we have plenty of self storage companies in our town. I entered zip codes for Kansas City, Missouri and Saint Louis, Missouri on the Move, Inc. and both came back with self storage available by Public Storage, Uncle Bob’s Self Storage and Extra Space. So then I searched a central location in Florida that I know has a lot of different self storage companies. Well, the search came back with Public Storage, Uncle Bob’s Self Storage, Extra Space and U Stor It. Seems that Move, Inc. has a very small amount of self storage vendors that they allow customers to search for. I searched a few more zip codes and came up with United StorAll also. And there may be more, I didn’t have time to search every zip code in the country. By Move, Inc. offering web leads to a small amount of self storage businesses, more of those businesses will see leads. So the question is, is the storage companies listed on the site paying for those slots? Probably, because Move, Inc. doesn’t own any of those companies. So, it’s not like Move, Inc. is trying to promote its own self storage companies, they are selling spaces to other self storage companies. And according to Inside Self Storage top operators list; Public Storage, Extra Space, U Store It, are ranked first, second and fourth respectively for the industry in square feet of self storage rental space. Not bad having 1st, 2nd, and 4th place self storage businesses driving clients to the Move, Inc. website.

Why would you want to go to Move, Inc. and look for self storage and then pick from some of top self storage industry leaders? Well, Move, Inc. is hoping you will do just that as traffic and hits to their website drive up their rankings. Better rankings means better placement on the search engines and better placement means potentially more customers which means more hits and traffic and back again. People searching the internet typically won’t devote the time to go through that many search results. Move, Inc. is hoping that you will go to the Move, Inc. website and then decide that with your new home or apartment rental you will need self storage or realtor information. There are several reasons why you would look for self storage on the Internet, but many folks still don’t have computers that they can access for personal use, so time has become a valuable commodity for the Internet. As the Internet and the information being sent becomes faster, people are able to gather information and search at a faster pace. How do websites slow people down? The Move, Inc. website aims to do just that, slow you down so you will stay awhile. By inundating the site with so much information, people tend to wander away from the specific reason they went there to initially check on something. They might go to the Move, Inc. site to look for new home listing and then notice the Home and Garden section or see that they have senior health information and click on that section. Boom, extra time on the sites and extra “clicks” for the Move, Inc. site itself, which adds up to more time and more money spent on the Move, Inc. site all together. Attracting the eye and stimulating the brain with various graphics are other items websites use to draw you away from your initial purpose, all this in hopes that you will stay on the Move, Inc. website and not shop around for other information that you need. Banner ads, click here ads and other offers keep Move, Inc. with some income rolling in for advertising. As soon as you click on one of those ads you are directed away from Move, Inc.  to another site. 

Since there are very few “rules” of the Internet, many companies look at other successful sites and “borrow” ideas from them. There are only certain codes and ethics that web sites hope not to cross but it happens and sometimes it happens on purpose. Too many people wanting a slice of the Internet pie and then there is less to go around. So, if you come up with a great idea to drive business to your website and it becomes successful, it probably won’t last long, as every other Joe on the block will have tried to figure out what you are doing and copy it or borrow it. Some sites can do it successfully and some sites cannot. In the long run it only makes the Internet expand and open to new ideas in design, programming, blogging, lead generation tools, keywords and more. Let’s just hope most folks can play fair and get along on the Internet. If they can’t, then somewhere down the line regulations and stipulation will have to be imposed and some might take that as an attack on their Internet freedom.

Natalie Thomas   

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